GeniusInfluence

Scale upΒ 

to Success

Book your personalized Influencer Growth Analysis now to take your brand to the next level.

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Schedule a non-binding strategy call via my Calendly and receive personalized feedback tailored to your brand and growth goals.

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WE ARE THE FASTEST GROWING MARKETING COMPANY

Chris understands Influencer Marketing because he is an Influencer with 2M+ followers himself.

All strategies come from real campaigns, real audiences, and real growth β€” not blank agency theory.
Chris Rolle - Founder and Influencer

Don’t just take our word for it

What our clients say about working together

Chris led our Saily campaign with a clear performance mindset β€” successfully delivering both brand awareness and conversions. His understanding of creator strategy, combined with scalable organic and paid content approaches, generated valuable insights and measurable results for our team.
Chris supported several Yesim campaigns with a strong understanding of both creator partnerships and performance marketing. He helped turn creator content into scalable growth opportunities by combining organic storytelling with paid amplification in a structured and effective way.

FAQ

Here we answer some additional questions you might have. If anything important remains unanswered, feel free to reach out to us anytime.

Your brand is handled by a dedicated growth team rather than a single account manager.

  • CEO / Head of Strategy (positioning & negotiations)
  • Senior Campaign Manager (campaign planning & bookings)
  • Data Analyst (erformance insights & optimization)
  • Operations Manager (briefings, approvals & execution)

This structure enables faster execution and scalable results.

You gain access to proven experience from fast-growing brands combined with structured, data-driven execution.

Most brands lose time and budget during early experimentation. We shorten this learning curve and help avoid costly mistakes.

During the first month we run structured testing campaigns and collect performance data. Initial signals such as engagement and conversions typically appear quickly. Winning creators are then scaled and campaigns continuously optimized based on performance metrics.

  • Data-driven creator selection
  • Conversion-focused campaign strategy
  • Continuous performance optimization
  • Influencer-led expertise based on real creator experience

We treat influencer marketing as a scalable growth channel, not just awareness.

Costs depend on:

  • Platform (Instagram, YouTube, Twitch)
  • Effective campaign reach
  • Negotiated CPM rates
  • Integration depth

Budgets below €10,000 per channel rarely generate reliable scaling insights.

  • Creator scouting and qualification
  • Campaign planning
  • Negotiations and bookings
  • Creative briefing and storytelling
  • Content approvals
  • Reporting and performance analysis
  • Continuous optimization

Follower count alone is not a reliable pricing metric.

  • Instagram β†’ Story & Reel Views
  • YouTube β†’ Average Video Views
  • Twitch β†’ Concurrent Live Viewers

Audience quality and purchasing power matter far more than follower numbers.

Typical agency fees depend on total media budget:

  • Below €100k β†’ 20%
  • ~€500k β†’ 15%
  • ~€750k β†’ 13%
  • ~€1M β†’ 11%
  • ~€1.2M β†’ 9%
  • Above €1.5M β†’ 7%

Typical Instagram Story CPM ranges between €20–30 per 1,000 views.

Example: Creator has 350k followers with 100k story views. At €25 CPM, this equals approximately €2,500 for a multi-story integration.

  • Instagram β†’ €20–30 CPM
  • YouTube β†’ €40–60 CPM
  • Twitch β†’ €1,000–1,500 CPM (concurrent viewers)

A proper testing phase usually requires €10,000–15,000 monthly to generate statistically meaningful insights.

Yes, influencer marketing is becoming increasingly data-driven and performance-focused.

  • Community trust over raw reach
  • Advanced analytics & attribution
  • AI-driven creator discovery and optimization
  • Clear briefings and timelines
  • Performance-based compensation
  • Authentic creator storytelling
  • Transparent reporting and optimization

GeniusInfluence

The influencer marketing agency for brands that want to grow fast and data-driven. With performance-focused influencer strategies across Instagram, YouTube, and Twitch, we take your brand to the next level.
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